The Hidden Forces That Shape BehaviorBook - 2016
In this surprising and compelling book, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behaviour.
Publisher: New York : Simon & Schuster, ©2016.
Characteristics: vi, 264 pages :,illustrations ;,22 cm.